“How can I rank at the top of Google search results?” is one of the top questions we hear from dive or scuba dive school owners. While there isn’t a silver bullet, there are some magic words (keywords) that can move your website higher in search results..
Most people would probably prefer to find a Scuba Diving School near them and not drive a long way to find one, that is why LOCAL SEO for Dive Centers is important.
Easy Local SEO Marketing for your Scuba Diving School
Google decides where to put your website on the results page by measuring it against a set of criteria, as follows:
Proximity: How close is your business to the searcher?
Relevance: How relevant to the search query are your products and services?
Prominence: What do other consumers say about your products and services?
With these in mind, here are our three top tips to start getting in front of your customers.
1. Get your keywords into your reviews
Google also checks your online reputation before deciding on your ranking. They want to show their users good quality results, so the more 5 star reviews you have, the better.
One way to make use of this for your Local SEO is to get your keywords into your reviews. This might sound a bit unnatural at first but, as you don’t write your own reviews, you will have to rely on your customers. It’s easier than it sounds, though. When you ask for reviews, simply add in a quick one-liner:
We would love to hear your feedback. If you do leave us a review, please mention the dive course you took and the town you are based in – this really helps our business.
You can also use them in your reply to the review. Get your keywords in there, too:
Thanks Michalis! So glad your dive lesson went well today. It was great to have you in Green Bay last week.
So, Google will see that are trusted and local to the searcher.
2. Plug local businesses for valuable back links
A great way to do improve your ranking is by getting back links (when another site links to your website 
address) from local, authoritative websites. This proves to Google that you are in the local area and are a trusted source of information.
TIP: Use Local or National Directories such as YELLOW PAGES to list your Business. Most Listings are free, some are paid.
Another great way to get other sites to link to yours is by flattery.
So, why not create a blog post entitled “10 Best Things to do in [insert town]“. Compile a list, linking to 10 fantastic local dive centers, activity centers, local events etc.
Then, here’s the important part, contact all 10 places listed and tell them that they have been included in your blog. Encourage them to share it on their website and social platforms with a link back to your site.
Most will be flattered that you included them in your round up and will, of course, oblige…and hey presto you have got 10 back links helping towards your local SEO.
3. Create a landing page for your most important locations.
It’s likely that you operate in more than one location. Your Business might be Paphos based but also work in Protaras, Ayia Napa or Larnaca and other areas not too far from you. To make sure customers searching in neighboring areas find you, set up a landing page for each town keyword (eg. one for “Dive Center Protaras”, one for “Dive Center Larnaka”) This makes it crystal-clear to Google who we are relevant to.
We will create a list of the most important towns to your business and create pages (not blogs!) for them.
https://yourbusinessname/protaras
https://yourbusinessname/latchi
https://yourbusinessname/larnaca
https://yourbusinessname/ayia-napa
Make sure you include the keyword throughout the copy too. We know this works and have seen brilliant results from these pages for both our own business and clients.
Some Scuba Diving Related Keywords we would be able to use
learn to scuba dive
scuba diving certification
PADI open water
SDI Certification
padi elearning [location]
dive shop [location]
scuba diving lessons near me / [location]
scuba lessons cost
Conclusions
SEO is a huge topic, but these tips cover some of the fundamentals that will easily and cheaply bring your business results. If you are looking to make a bigger impact with your SEO, it could be time to consider hiring an expert.
Scuba Dive Centers Website Design
If you do NOT already have as Website for your Local Diving School, here are some excellent Resources and Layout Ideas, which I can create for you.
Some Examples or send me a Link to a Cleaning Company Website YOU like the Look of
I can design, Host and apply LOCAL SEO.
Case Study
Dragon Divers Protaras – Scuba Diving Center.
Keywords used:
learn to scuba dive protaras
scuba diving certification
PADI open water
padi elearning protaras
dive shop protaras
scuba diving lessons near me / protaras
scuba lessons cost
dive sites protaras
SDI Certification
scuba protaras
scuba diving protaras
scuba diving cyprus
dragon divers cyprus
scuba diving protaras
dragon divers cyprus
Browsers used:
Chrome
Firefox
Edge
Search Engines used:
Google
Bing
DuckDuckGo