A great site is a great experience for your visitors. Here are the four main aspects that will make your website stand out from the competition.

Content This will be the substance of the site. The information on the site should be relevant to you and your business, targeting your customers in a well written and informative way. Content is King!

Usability Your site must be user-friendly, with a simple and reliable interface (menu) and navigation.

Appearance This should work in conjunction with the copy. The graphics and text should be of a single style that flows throughout, while the style will be professional, appealing and relevant.

Visibility And most of all, the site must also be easy to find via all major search engines and advertising media.
Fast Loading Nobody wants to hang around and wait until your Page finishes loading. They will just go to another Site. Make sure you have optimized your Images and Site for fast loading. You can check Pagespeed here