Who are your competitors online? What are their strengths and weaknesses?

Always trouble with the competition! Do you have a website, but your competition is always ahead of you in the Google search engine results pages (SERPs)? Then use a competitive analysis to find out what your competitors are doing differently or better. Don’t be satisfied with assumptions, but get concrete key figures. With a competitive analysis, you can learn almost everything about your competitors. Use this knowledge for your online marketing strategy and outperform your competitors.

How do I recognize my online competitors?

If you don’t know your online competitors, check Google to see who is ranking in the top positions for your focus keywords. Often the same domains appear again and again. You should create these domains when you create your project. This way you don’t have to manually enter the competitor domains in your analyses in the SEO tool, but they are always pre-filled.

Why does the competition appear before me in the search results?

According to Google, the placement in Google depends on over 300 factors. Roughly, these can be divided into onpage and offpage factors. Onpage factors are all adjustments made to your own website: Good content, headings, titles, keyword selection, fast loading times, responsive web design, internal linking, etc. Offpage factors include quantity and quality of backlinks as well as signals from social networks. Based on the analysis, you can specifically find out why your competitors may often be in front of you. Do they have more relevant content, do they have significantly more backlinks than you, etc.?

What are the strengths and weaknesses of other competitors?

Using a SEO tool, you can analyze how your competitors are positioned in the individual areas of keywords, ads, backlinks, internal linking, social, onpage and content. You receive meaningful data on their online activities and can draw concrete conclusions. What content formats are your competitors using? Which social media channels do they use? Which campaigns are running well and which not so well?

How can I make sense of the insights gained?

You can use the findings of the competitive analysis to adapt your own online marketing strategy. Learn from the successes and failures of your competitors. For example, use the keywords and ads sections to identify search terms for which your competitors are ranking or running ads, but which are not yet on your radar. Expand your social media activities to include other channels, as you have seen that your competitors are very active there. Find a niche that your competitors have not yet occupied, and so on….

What is the goal of a competitor analysis?

The concrete to-do’s to be derived from a competition analysis are manifold. What they all have in common is that you increase your visibility on Google by implementing them. You maximize your traffic and thus your conversions. The analysis of the competition also allows you to make longer-term decisions regarding budgets and resources. Gain a competitive advantage and leave your competition behind. In general, you should perform the competitor analysis at regular intervals to always have an overview of the current competitive situation. This is the only way to ensure that you can react promptly to changes. Especially online, new competitors can appear out of nowhere very quickly.