Potential clients looking for a management consultancy usually first choose the path via the consultancy’s website – even if the contact was established via a recommendation.
In addition to the initial information about the consulting areas – and of course the consulting company itself – people naturally also check the consulting website for accuracy during their research: Is the homepage of the consultancy professional, trustworthy and up to date? A bad as well as good consultant internet presence (“internet presence” is a terribly old-fashioned word) can speak volumes about your consulting company – intentionally or not.